“The women don’t put on exciting fights,” along with other stereotypes, were commonly heard by female MMA fighters—just one of many challenges they faced within their own sport. This project reimagines the visual identity of UFC’s Women’s Division and an event for an all-female fight card.

As a designer, I led the creation of branding assets—including promotional graphics, typography, and social media templates. This rebrand was rooted in the belief that these athletes deserve the same spotlight, recognition, and elevation as anyone else in the UFC.